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	<title>Creativity &#8211; Gini Graham Scott, Ph.D.</title>
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		<title>Will AI Replace Writers and Artists?</title>
		<link>https://ginigrahamscott.com/will-ai-replace-writers-and-artists/</link>
		
		<dc:creator><![CDATA[Gini Graham Scott]]></dc:creator>
		<pubDate>Sun, 02 Oct 2022 14:31:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Resources]]></category>
		<guid isPermaLink="false">https://surielementor.com/evockans/?p=3404</guid>

					<description><![CDATA[The success of AI depends on the quality, correctness and whether it can replace human labor in certain fields. If it cannot do so, then we cannot consider it successful. I asked this question because I discovered that AI is now being used by many artists, and I used it myself to create the images for a series of children’s books, without hiring illustrators [&#8230;]]]></description>
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									<blockquote><p>The success of AI depends on the quality, correctness and whether it can replace human labor in certain fields. If it cannot do so, then we cannot consider it successful.</p></blockquote><article><div class="l"><div class="l"><section><div><div class="iv qq qr qs qt"><p id="fe1f" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">I asked this question because I discovered that AI is now being used by many artists, and I used it myself to create the images for a series of children’s books, without hiring illustrators as I usually did. Then, I tried using it myself to write this article about AI. After you read it or listen to an audio of video of this article, decide for yourself. This is just a short article, but if this is successful, what’s next? Books, scripts, business plans, you name it? And what about the writers and artists who are replaced? Will this happen? Read the following article created by AI and decide for yourself what AI might do.</p><p id="cdf8" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">AI success is dependent on a number of factors. One factor is the quality of the AI. If the AI is not up to par, it will not be able to replace humans. Another factor is how many jobs will be lost due to AI replacing humans in certain fields.</p><p id="d4b1" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">The success of AI depends on the quality, correctness and whether it can replace human labor in certain fields. If it cannot do so, then we cannot consider it successful.</p><p id="5ea1" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">AI success is a difficult question to answer. There are many cases where AI has replaced writers and artists, but there are also many cases where it has not. It is too early to tell whether the use of AI will be good or bad for the future of humans in these fields.</p><p id="a5e6" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">In some cases, AI has replaced writers and artists by generating content that is either of a higher quality or more correct than what humans can produce. However, there are also many cases where this is not true. The quality of AI writing and art varies from program to program and it is too early to tell whether the use of AI will be good for the future of humans in these fields.</p><p id="1a6c" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">There are many people who are worried that AI is going to replace human writers and artists. But this is not the case. AI will never be able to replace humans because of their creativity and ability to feel emotions.</p><p id="cd55" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">AI success is defined as the measure of how successful an artificial intelligence system’s performance is on a particular task, such as image classification or speech recognition, is in comparison with human performance on the same task.</p><p id="c526" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">The success of AI has been a contentious topic since the term was coined in 1955; many people think that it will replace human jobs while others believe that it will create new ones. Some people even think that AI will surpass humans in every aspect possible and take over the world completely.</p><p id="d3ed" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">Gini Graham Scott, Ph.D. is the author of over 50 books with major publishers and has published 30 books through her company Changemakers Publishing and Writing (<a class="au ta" href="http://www.changemakerspublishingandwriting.com/" target="_blank" rel="noopener ugc nofollow">changemakerspublishingandwriting.com</a>). She writes books and proposals for clients, and has written and produced over 50 short videos through <a class="au ta" style="background-color: #ffffff;" href="http://www.changemakersproductions.com/" target="_blank" rel="noopener ugc nofollow">changemakersproductions.com</a></p><p id="d3ed" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph=""> <b>Her latest book is <em class="tb">I Was Scammed, </em>available on Amazon at:<em class="tb"> </em></b></p><p id="d3ed" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph=""><a class="au ta" href="https://www.amazon.com/Was-Scammed-Updated-Expanded-Becoming-ebook/dp/B09PNB38GJ" target="_blank" rel="noopener ugc nofollow">https://www.amazon.com/Was-Scammed-Updated-Expanded-Becoming-ebook/dp/B09PNB38GJ</a>. </p><p id="d3ed" class="pw-post-body-paragraph sf sg qv jv b sh si gr sj sk sl gv sm sn so sp sq sr ss st su sv sw sx sy sz iv ih" data-selectable-paragraph="">A paperback and hardcover are available, too. She is also the author of <em class="tb">How to Find and Work with a Good Ghostwriter.</em></p></div></div></section></div></div></article>								</div>
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		<title>Using Your Creativity to Come Up with Ideas for Songs</title>
		<link>https://ginigrahamscott.com/using-your-creativity-to-come-up-with-ideas-for-songs/</link>
		
		<dc:creator><![CDATA[Gini Graham Scott]]></dc:creator>
		<pubDate>Mon, 05 Sep 2022 14:35:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">https://surielementor.com/evockans/?p=3407</guid>

					<description><![CDATA[What’s most important is starting with a good idea and knowing what you want to say, which is where your creativity kicks in to get you started the right way. A technique I use to come up with songs is to think about how I might comment on my experiences, the experiences others have shared with me, or what I have read or heard [&#8230;]]]></description>
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									<blockquote><p>What’s most important is starting with a good idea and knowing what you want to say, which is where your creativity kicks in to get you started the right way.</p></blockquote><p data-selectable-paragraph="">A technique I use to come up with songs is to think about how I might comment on my experiences, the experiences others have shared with me, or what I have read or heard about the latest news. Then, I write down my thoughts or use visualization to see how these ideas might be turned into a song.</p><p data-selectable-paragraph="">One way to think about turning these ideas into songs is to write your reactions as if you are writing in a daily journal. In this way, you can put down your thoughts quickly, as you think of them, perhaps writing them as bullet points. Then, as you look at these ideas, you can consider what might be the most central unifying idea and make that the chorus. Next, think of how the other supporting ideas or examples of the theme might be turned into verses. Finally, think of the bridge as a final comment linking the supporting ideas or examples to the chorus.</p><p data-selectable-paragraph="">Another way to think about turning these ideas into songs is to first visualize how you feel about what happened to you or someone else or the daily news. When you visualize, get very relaxed and see the experience or news play out on your mental screen. Then, see yourself reacting to what you see on the screen, as if you are participating in a play and you are the lead character.</p><p data-selectable-paragraph="">Finally, once you have these ideas, you can turn them into a song by applying the basic ideas of songcraft. The lines in the verse, chorus, or bridge should have one or two rhymes. It’s easiest with one rhyme, if you use 4 lines, with the rhymes at the end of line 2 and 4. Alternatively, you can use two rhymes, if you have a rhyme for lines 1 and 2 and another rhyme for lines 3 and 4.</p><p data-selectable-paragraph="">There are other songwriting and rhyming conventions, but this is a good way to start. Should you have trouble rhyming, try changing the wording for the first line in the rhyme, so you come up with another rhyme with that.</p><p data-selectable-paragraph="">Another consideration in creating your song is to keep the length of the line based on the number of beats (the hard end to two or three syllables) in each line to 4 to 6 beats and match the length of the line from verse to verse, since the same music will be used for each verse, though it should differ for the bridge and chorus. Again, there are variations based on how a singer/composer will create the music. But this is a good way to start creating the lyrics.</p><p data-selectable-paragraph="">What’s most important is starting with a good idea and knowing what you want to say, which is where your creativity kicks in to get you started the right way.</p><p data-selectable-paragraph="">To illustrate, here’s a song I came up with in thinking about the Covid-19 virus and what to do about it, which got short-listed for a film. While I wrote this song about a year ago, it is still very timely. It’s called <em>Covid-19 Blues.</em></p><p data-selectable-paragraph=""><strong>VERSE </strong></p><p data-selectable-paragraph="">These days of isolation</p><p data-selectable-paragraph="">Make me feel so alone.</p><p data-selectable-paragraph="">I wish that I could go out,</p><p data-selectable-paragraph="">I want to leave my home.</p><p data-selectable-paragraph=""><strong>VERSE </strong></p><p data-selectable-paragraph="">But I’m supposed to stay put,</p><p data-selectable-paragraph="">Can’t see family or friends,</p><p data-selectable-paragraph="">And they can’t visit me.</p><p data-selectable-paragraph="">Lord, will it ever end?</p><p data-selectable-paragraph=""><strong>CHORUS </strong></p><p data-selectable-paragraph="">I’ve got the COVID-19 blues.</p><p data-selectable-paragraph="">Lord, it’s gone on for so long.</p><p data-selectable-paragraph="">Are we being punished?</p><p data-selectable-paragraph="">What have we done wrong?</p><p data-selectable-paragraph=""><strong>VERSE </strong></p><p data-selectable-paragraph="">Is it because we’ve chosen</p><p data-selectable-paragraph="">To ignore the climate change?</p><p data-selectable-paragraph="">Is it ’cause so many folks</p><p data-selectable-paragraph="">Are full of anger and hate?</p><p data-selectable-paragraph=""><strong>VERSE </strong></p><p data-selectable-paragraph="">Is it a wake-up call from God</p><p data-selectable-paragraph="">Because of all our sins?</p><p data-selectable-paragraph="">How can we make amends?</p><p data-selectable-paragraph="">Turn our losses into wins?</p><p data-selectable-paragraph=""><strong>CHORUS </strong></p><p data-selectable-paragraph="">I’ve got the COVID-19 blues, Lord,</p><p data-selectable-paragraph="">It’s gone on for so long.</p><p data-selectable-paragraph="">Are we being punished?</p><p data-selectable-paragraph="">What have we done wrong?</p><p data-selectable-paragraph=""><strong>VERSE </strong></p><p data-selectable-paragraph="">Lord, what can we do</p><p data-selectable-paragraph="">To help the planet heal?</p><p data-selectable-paragraph="">How can we bring the boat of life</p><p data-selectable-paragraph="">Back to an even keel?</p><p data-selectable-paragraph=""><strong>BRIDGE </strong></p><p data-selectable-paragraph="">Perhaps we should see the virus,</p><p data-selectable-paragraph="">As a call to fix our ways,</p><p data-selectable-paragraph="">So we can make big changes,</p><p data-selectable-paragraph="">To start a brand new day.</p><p data-selectable-paragraph=""><strong>CHORUS </strong></p><p data-selectable-paragraph="">So then no more COVID-19 blues,</p><p data-selectable-paragraph="">Lord, it’s gone on for too long.</p><p data-selectable-paragraph="">We need a new beginning.</p><p data-selectable-paragraph="">A way to right what’s wrong.</p><p data-selectable-paragraph=""> </p><p data-selectable-paragraph=""><strong>You can hear the <em>Covid-19 Blues</em> </strong><span style="font-size: 14px;"><b>on changemakersmusic.com</b></span></p><p data-selectable-paragraph=""><span style="font-size: 14px;"><b>https://youtu.be/y_SITAZrlek</b></span></p><p data-selectable-paragraph=""><strong>  </strong></p><p data-selectable-paragraph=""><strong>You can also find other songs on either YouTube channel which can lead you think of other questions for discussion or support. There are songs about love, everyday life, society today, and inspirational feel-good songs.</strong></p><p style="text-align: center;" data-selectable-paragraph="">* * * * * * * *</p><p data-selectable-paragraph=""><span style="font-size: 14px;">Gini Graham Scott is an internationally published author and film producer, who has published over 200 books, 50 for traditional publishers and 150 for her own company, Changemakers Publishing, specializing in books on self-help, popular business, and social issues. </span></p><p data-selectable-paragraph=""><span style="font-size: 14px;">She writes frequently about personal growth, success, social trends, and everyday life. Besides What Type of Dog Are You?, her recent books include: The New American Middle Ages and Turning Your Books or Scripts into Films. </span></p><p data-selectable-paragraph=""><span style="font-size: 14px;">She has written and executive produced 18 feature films and documentaries, featured on the changemakersproductionsfilms.com website.</span></p><p data-selectable-paragraph=""><span style="font-size: 14px;">She also writes books and scripts for clients. Her website for writing is at </span><a style="background-color: #ffffff;" href="http://www.changemakerspublishingandwriting.com/" target="_blank" rel="noopener ugc nofollow">changemakerspublishingandwriting.com</a>.</p><p data-selectable-paragraph=""> </p>								</div>
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		<title>Why Are Horror Movies So Successful Even in Horrible Times?</title>
		<link>https://ginigrahamscott.com/smart-online-leadership-for-creative-approach/</link>
		
		<dc:creator><![CDATA[Gini Graham Scott]]></dc:creator>
		<pubDate>Sun, 28 Aug 2022 18:41:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Writing]]></category>
		<guid isPermaLink="false">http://www.innovationplans.com/themeforest/trobica/wp/?p=1648</guid>

					<description><![CDATA[Horror movies have been so successful even in the face of real-life horrors, and that’s one reason indie filmmakers have been able to create these runaway hits despite a tiny budget by Hollywood standards. They can create these hits because it doesn’t take much to create an exciting experience of fear that creates a pleasurable rush for attendees through exploring their fears in a [&#8230;]]]></description>
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									<p id="15c3" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Horror movies have been so successful even in the face of real-life horrors, and that’s one reason indie filmmakers have been able to create these runaway hits despite a tiny budget by Hollywood standards. They can create these hits because it doesn’t take much to create an exciting experience of fear that creates a pleasurable rush for attendees through exploring their fears in a controlled and safe environment.</p>
<p id="df1e" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Here’s how it works — and why a small budget of $50,000 or less has resulted in some multi-million-dollar success stories.</p>
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<h1 id="3705" class="pw-post-title qw jz qx bn gq qy qz ra rb rc rd re rf rg rh ri rj rk rl rm rn ro rp rq rr rs ii" data-selectable-paragraph=""><strong class="ba">Why Are Horror Movies So Successful Even in Horrible Times?</strong></h1>
</blockquote>
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<p id="7483" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph=""><strong class="jw gq">Why We Love to Be Scared So Much</strong></p>
<p id="8375" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Several psychologists have recently tackled this problem and have come up with some reasons why we love being scared.</p>
<p id="6809" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; We can feel a great pride at making it through the movie, followed by great sense of relief combined with euphoria, as Nicole Johnson has written in an October 30, 2020 article for the National Geographic.com’s science section describing her love of horror films since 1987. As she explains: “For me, horror movies remain an invaluable coping tool. The effect is a primary tenet of what’s called exposure therapy — forcing ourselves to face fear as a way to overcome it.”</p>
<p id="e016" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Horror movie fans may like the experience of being scared, because that helps them feel a sense of mastery or control over their fears when they watch the film from the safety of their home or a movie theater.</p>
<p id="0a69" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Another reason for liking these films is that we often feel pleasure after watching a horror film, because we feel a sense of relief, as suggested by John Edward Campbell, a Temple University professor of media studies. This feeling of relief and pleasure results from the release of dopamine as one calms down and feels relief after seeing a horror film, because the body reacts as it would in a real-life fear inducing situation — one’s heart rate increases, the pupils dilate, and one’s blood pressure goes up. As a result, one feels excited and then relaxes, as the body floods with dopamine due to the fear triggered by seeing the movie.</p>
<p id="7584" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Then, too, researchers have found that the euphoria which many viewers of horror films experience can help them cope with other stressors they subsequently feel, which could explain why horror films have continued to do well despite the horrors of the pandemic. The film takes us away from real fears and anxieties about the virus and from the feelings of isolation, loneliness, and depression some feel due to the restrictions on activities and seeing others. Instead, we experience a sense of controlled fear in the film, and afterwards feel that sense of relief that can carry over in the everyday world.</p>
<p id="17ce" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Another source of pleasure in horror films is that it is a genre full of suspense, jump scares, and other sources of tension which keeps viewers involved, as Sanna Rangwala points out in an October 29, 2021 <em class="tc">Daily Telegram </em>article: “Love Horror Movies? This Is What Psychology Has to Say About It<em class="tc">.” </em>As she points out, a horror film triggers our fight-or-flight response due to fear, but since we know there’s no real threat, “we can feel the rush without worrying about our own safety because we know nothing is going to hurt us in the end.”</p>
<p id="2569" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Still another explanation from psychologists is “excitation transfer theory,” in which the residual excitement from one stimulus can increase the excitation one feels in response to another stimulus. An example of this might a viewer feeling even more aroused and excited in making love with a partner after seeing a horror film.</p>
<p id="412f" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Perhaps another factor contributing to the popularity of horror films is the same kind of draw that attracts individuals to “slumming” or engaging in “taboo” behaviors, since they are more exciting. The reason this might be a factor is that the horror film has a “less than stellar reputation” and has been frequently regarded…as the runt of the cinema family and held in lower esteem than other film categories.” Yet despite this “relative lack of formal industry recognition and professional respect, horror thrives,” as psychiatrist G. Neil Martin points out in an article in an October 18, 2019 <em class="tc">Frontiers of Psychology</em> article, “Why Do You Like Scary Movies? A Review of the Empirical Research on Psychological Responses to Horror Films.”</p>
<p id="74ac" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Martin further suggests that seeing a horror film might be a safe way to express one’s feelings of aggression and attraction to violence, which may be a reason that psychologists have found that men are more likely to “align themselves with violence” and are more likely to view and like horror films than women.</p>
<p id="5aad" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; People may also find even more enjoyment in horror films when they know what type of events they will view, as a result of “priming” due to receiving this advance information. For instance, they may be drawn to particular types of threats, such as zombies, huge insects, vengeful ghosts, dangerous diseases, and more.</p>
<p id="50de" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Perhaps, another reason for the attraction of horror films is that horror generally includes an element of evil, channeled via a human, creature, or supernatural force which can change events and cause disruption and instability, which the protagonists have to challenge and seek to defeat, as Martin notes. The result can be a feeling of excitement triggered by facing one’s most powerful fears, hough in the film, there is often a teaser that the evil being is still around and may come back with more challenges and threats to evoke fear.</p>
<p id="8bb4" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Still another reason for the appeal of horror movies is that viewers are drawn to sensation seeking, which involves seeking “varied, novel, complex, and intense sensations and experiences,” as Martin describes it. They like thrills and adventure seeking, and they get that from the horror film</p>
<p id="8ac0" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Additionally, people gain pleasure from negative emotions, and, according to psychologist Mathias Clasen in an October 13, 2021 <em class="tc">Psychology Today </em>article “On the Psychology of Horror Movies,” horror “provides an imaginative context in which people can play with fear.” Moreover, viewers feel for the characters when they face terrify danger, and we are especially responsive to seeing the scary monsters, ghosts, and other horrors from the grave, since those horrors “stimulate the fear system with which evolution equipped us…and the threats depicted in horror movies tend to reflect dangers that have haunted our species for thousands or even millions of years.” An example is the huge spiders, slithering snakes, and reptilian monsters that are not modern dangers, but the threats our long-ago ancestors worried about.</p>
<p id="d469" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">&#8211; Finally, as Clasen suggests, not only do horror movies “immerse us in fictional worlds that are full of ancestrally resonant dangers,” but they are very relevant to modern conditions, for when we “play with fear, we may learn important lessons about the dangers of the world as well as our own responses to danger. We learn what it feels like to be afraid, and we get to practice and hone fear-regulation strategies. We may even become more resilient in the process.” In fact, researchers found that people who watch many horror movies experienced less psychological distress in facing the COVID-19 lockdowns, perhaps because these films provide a way for people to practice emotional regulation, so they get better at “managing their own fear and anxiety through engaging in recreational fear.”</p>
<p id="3802" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Aside from the reasons horror films are appealing, certain tropes contribute to the fear evoking qualities of these films. Among them are the special auditory effects, such as the loud sounds after a long silence that produces a jump scare and the sounds of creaking doors, screams, the hiss of a snake or cat, a head cracking under a hammer, the bang of a falling object, and a branch snapping in a quiet forest at night. Additionally, the use of music and the soundtrack with an ominous sound can contribute to the sense of horror.</p>
<p id="770d" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Though both resolved and unresolved horror films appear to be equally enjoyed, a positive outcome for the protagonist and a poor one for the antagonist commonly increases the viewer’s satisfaction. Yet, regardless of these differences, just watching a horror film provides a thrill which leads to a pleasurable experience of arousal.</p>
<p id="56ec" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Thus, for all these reasons, go out and enjoy a good horror film. The experience is literally good for your mental health and soul.</p>
<p id="c73c" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph=""><strong class="jw gq">The Popularity and Potential of Horror Films</strong></p>
<p id="6392" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Given all these reasons for enjoying the fear experience in a safe environment, it’s no wonder that horror films are so popular, as indicated by the long history of successful horror films, including those with miniscule budgets.</p>
<p id="9563" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">The returns on investment show that dollar for dollar, horror films of all budgets make a much better return than any other films. It’s a result that has occurred for over a decade.</p>
<p id="d56d" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">For example, in a report on the top 100 movies with the best return on investment between 2010 and 2015, 13 out of the top 30 films with the best ROI were horror films, based on data from Studio System, a company that collects entertainment industry data. according to an NPR article: “Horror Is the Best Deal in Hollywood” by Quoctrung Bui. The top five horror films had an ROI of around 2000%, meaning that for every $10, the investor would get back $200. By contrast, the top comedy films only had an ROI of around 1200%. For example, the popular film <em class="tc">Paranormal Activity 2 </em>made $236 million but cost $9.4 million to produce and market — an ROI of 2510%.</p>
<p id="9d81" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">More recently, one company, Blumhouse Productions, has become a major force in Hollywood because of its successful horror films, according to a January 1, 2020 ScreenRant article, “Horror Movies Make More Profit — Here’s Why” by Michael Kennedy. Blumhouse has released a series of horror films with budgets of $10 million or less and has reported earnings of hundreds of millions for each film. For example, the company’s four <em class="tc">Purge </em>films grossed nearly $450 million, with a total budget of $35 million, nearly 13 times earnings. In turn, these budgets have been lower than most major films today because “fear is cheap.” That’s because, as Kennedy writes, “it’s entirely possible to scare the hell out of an audience with little more than strange sounds, unexplained quick movements, and the mere suggestion of a terrifying monster or ghost.”</p>
<p id="a3bf" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">In another study of Box Office Returns from 2013 to 2018, reported in an OppLoans.com March 18, 2021 article, “Horror Films Cost Very Little to Make and They Make a LOT of Money” by Alex Huntsberger, the earning power of horror films couldn’t be clearer. As an example, he cites the “money-printing movie empire” of Jason Blum, who makes a lot of movies at a very low-cost, such as the wildly successful <em class="tc">Halloween, </em>which had a budget of $325,000, but made $47 million at the box office — a 150 times return on investment.</p>
<p id="0c53" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">As the six-year study showed, the average ROI for the top-five grossing movies of the past six years, such as <em class="tc">Avengers: Infinity War, Jurassic World: Fallen Kingdom, Mission Impossible: Fallout, Star Wars: The Last Jedi, </em>and <em class="tc">The Fate of the Furious, </em>was between 365% to 760%, with an average return of five times one’s budget.</p>
<p id="8802" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">By contrast, the ROI for a Blumhouse film in those years was 1285% for<em class="tc"> The Conjuring Series,</em> 1265% for <em class="tc">The Purge </em>series, 1985% for the <em class="tc">Insidious </em>series, and even more for the <em class="tc">Paranormal Activity </em>series — a 4405% return.</p>
<p id="c9e6" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph=""><strong class="jw gq">Especially notable is the fact that the first <em class="tc">Paranormal Activity</em> film shot in 2007 had a budget of only $15,000 and earned $193 million at the box office, an ROI of 1,289,039%.</strong></p>
<p id="ab0e" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Still other horror films with small budgets have similarly made huge scores at the box office. Though none of these budgets have been as low as $15,000, <em class="tc">Host</em>, released in March 2020 by Shadowbox Films with a $50,000 budget made $248 million — a 496 times return, and <em class="tc">The Wretched</em>, released in May 2020 by IFC, with a budget of $66,000 brought in $4.59 million — a nearly 70 times return, as reported Sarah Whitten in an August 30, 2021 CNBC Article “Even During the Pandemic, Horror Movies Remain One of the Most Profitable Genres at the Box Office”. Most notably, <em class="tc">Host </em>and <em class="tc">The Wretched </em>were released when most movie theaters were shuttered and most of their revenue came from drive-ins.</p>
<p id="30bd" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">Perhaps a key reason that these films can do so well with minimal budgets is they don’t rely on big stars which drive up the costs into the multi-millions of dollars. They also don’t have large casts and multiple locations which result in massive budget increases, due to costs for travel, housing, set-ups, additional days for shooting, and more. Instead, the winning formula typically involves a few friends in a small number of locations, plus some characters for the ghosts or monsters they encounter. Thus, a low-budget horror film can be shot in a week or two and go on to reap massive rewards.</p>
<p id="56e4" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">* ** * ** * * * * *</p>
<p id="516e" class="pw-post-body-paragraph sh si qx jw b sj sk gs sl sm sn gw so sp sq sr ss st su sv sw sx sy sz ta tb iw ii" data-selectable-paragraph="">The author is internationally published author and film producer, Gini Graham Scott, PhD, who has published over 200 books, 50 for traditional publishers and 150 for her own company Changemakers Publishing, specializing in books on self-help, popular business, and social issues. She is the author of <em class="tc">The Big Con: Scams Targeting Writers, the Victims, and How to Avoid Becoming a Victim </em>and <em class="tc">I Was Scammed</em> about all types of scams and how to avoid them.<em class="tc"> </em>She has written and executive produced 18 feature films and documentaries, featured on the <a class="au td" href="http://www.changemakersproductionsfilms.com/" target="_blank" rel="noopener ugc nofollow">www.changemakersproductionsfilms.com</a> website. An inspiration for this article is that Changemakers Productions is now raising money for its first horror film <em class="tc">Dark Cabin</em>, which features 6 friends on a vacation up against Viking ghosts. It’s filming in the New York area in February 2022, and other horror films are planned. She also writes books and scripts for clients. Her website for writing is at <a class="au td" href="http://www.changemakerspublishingandwriting.com/" target="_blank" rel="noopener ugc nofollow">www.changemakerspublishingandwriting.com</a>.</p>								</div>
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